Social Media Marketing
Build practical skills to plan, create, publish, measure, and improve social media campaigns for modern brands and careers.
- 30 Days
- Practical Projects
- Weekly Assessments
- Final Campaign Review
- Certificate of Completion
- Career Guidance
30-Day Social Media Marketing Program
Learn social media strategy, audience research, content planning, copywriting, visual content, platform operations, community management, paid campaign fundamentals, analytics, and portfolio development through hands-on practice.
Course Outcomes
By the end of the program, you will be able to create a social media strategy, define target audiences, build content calendars, write platform-appropriate copy, plan campaigns, interpret performance data, respond professionally to communities, and present a complete campaign portfolio.
30-Day Course Curriculum
WEEK 1 — SOCIAL MEDIA FOUNDATIONS & STRATEGY
Understanding social media marketing, platforms, audiences, and the customer journey
Brand goals, marketing objectives, positioning, and channel selection
Audience research, buyer personas, customer needs, and competitor review
Content pillars, brand voice, tone, messaging, and visual consistency
Platform formats, publishing workflows, accessibility, and basic policies
Setting measurable goals, KPIs, campaign briefs, and approval processes
Weekly strategy exercise and assessment
WEEK 2 — CONTENT CREATION & COMMUNITY MANAGEMENT
Building a practical content calendar and campaign themes
Writing captions, hooks, calls to action, hashtags, and short-form copy
Planning posts, stories, reels, videos, carousels, and live content
Creative briefs, basic design principles, mobile-first content, and editing workflows
Scheduling, publishing, moderation, social listening, and response guidelines
Handling feedback, complaints, risks, and professional community engagement
Content campaign project and weekly assessment
WEEK 3 — CAMPAIGNS, ADVERTISING & ANALYTICS
Organic campaign planning, launches, collaborations, and influencer basics
Paid social advertising fundamentals, objectives, audiences, budgets, and creative testing
Landing-page alignment, lead generation, conversion paths, and tracking concepts
Reading reach, impressions, engagement, clicks, leads, conversions, and retention data
Building reports, identifying insights, and recommending improvements
A/B testing, optimisation, campaign documentation, and client communication
Campaign project and weekly assessment
WEEK 4 — PORTFOLIO, CLIENT WORK & CAREER READINESS
Creating a complete social media campaign for a real-world scenario
Preparing a platform plan, content calendar, creative samples, and reporting dashboard
Writing case studies that explain the brief, audience, strategy, execution, and outcome
Presenting campaign decisions and handling revision requests
Freelance basics, proposals, pricing awareness, briefs, approvals, and handover
Portfolio curation, CV positioning, profile writing, and interview preparation
Career-focused review and assessment
FINAL 2 DAYS — CAPSTONE, ASSESSMENT & CAREER GUIDANCE
Day 29: Complete and present an end-to-end social media marketing campaign
Day 30: Final practical assessment, portfolio review, certification, mock interview, and career action plan
Practical Projects
Complete an audience and competitor analysis, a brand voice exercise, a multi-platform content calendar, a set of social media posts, a community response plan, a campaign reporting dashboard, and an end-to-end capstone campaign supported by a professional case study.
Weekly Assessments
Complete strategy challenges, audience research tasks, copywriting exercises, content planning milestones, campaign analysis, reporting activities, and practical reviews to measure progress.
Certificate of Completion
Learners who complete the 30-day curriculum, practical projects, and final assessment receive a JobsAndSkills.in Certificate of Completion.
Portfolio & CV Guidance
Learn how to present campaign briefs, content calendars, creative samples, strategy decisions, performance insights, and case studies for social media coordinator, social media executive, content marketing, digital marketing, and community management roles.
Interview & Career Guidance
Prepare for marketing interviews and freelance opportunities through campaign walkthroughs, brief practice, mock interviews, client communication guidance, and a personalised career action plan.