Sales & Business Development
Build job-ready sales and business development skills through practical training in prospecting, customer conversations, negotiation, pipeline management, and growth planning.
- 30 Days
- Practical Projects
- Weekly Assessments
- Final Assessment
- Certificate of Completion
- Portfolio, CV & Career Guidance
30-Day Sales & Business Development Program
Learn how to identify opportunities, understand customer needs, communicate value, manage sales pipelines, build relationships, and support sustainable business growth through structured lessons and practical exercises.
Course Outcomes
By the end of the program, you will be able to prospect professionally, qualify leads, conduct discovery conversations, deliver persuasive presentations, handle objections, negotiate responsibly, maintain CRM records, and create a focused business development plan.
30-Day Course Curriculum
WEEK 1 — SALES FOUNDATIONS & CUSTOMER UNDERSTANDING
Sales fundamentals, roles, ethics, and the customer journey
Ideal customer profiles, buyer personas, and market segments
Value propositions, features versus benefits, and positioning
Prospecting channels, research, and lead sourcing
Professional communication, active listening, and questioning
Qualifying needs, budgets, authority, and timelines
Weekly prospecting assignment and assessment
WEEK 2 — PROSPECTING, DISCOVERY & PRESENTATIONS
Writing effective outreach messages and call openings
Email, phone, social, and referral-based prospecting
Discovery calls and needs-analysis frameworks
Building rapport and conducting professional meetings
Sales presentations, demonstrations, and storytelling
Follow-up systems and activity planning
Practical lead-generation project and weekly assessment
WEEK 3 — NEGOTIATION, OBJECTION HANDLING & CLOSING
Common sales objections and response frameworks
Consultative selling and solution-based recommendations
Negotiation preparation, value protection, and win-win outcomes
Proposal structure, quotations, and commercial communication
Closing techniques, next steps, and commitment management
Customer trust, retention, and account development
Negotiation role-play project and weekly assessment
WEEK 4 — PIPELINE MANAGEMENT & BUSINESS DEVELOPMENT
CRM fundamentals, pipeline stages, and opportunity tracking
Sales forecasting, targets, conversion rates, and activity metrics
Territory planning, partnerships, referrals, and account growth
Business development strategy and competitor awareness
Professional reporting and sales review meetings
Personal branding, portfolio building, and CV positioning
Career-focused sales review and assessment
FINAL 2 DAYS — PROJECT, ASSESSMENT & CAREER GUIDANCE
Day 29: Final end-to-end sales campaign and business development plan
Day 30: Final assessment, project review, certification, CV and interview guidance, and career planning
Practical Projects
Complete an ideal customer profile, prospecting campaign, discovery-call plan, sales presentation, objection-handling role-play, CRM pipeline, and business development growth plan.
Weekly Assessments
Weekly quizzes, role-plays, outreach tasks, pipeline exercises, and project reviews help measure progress and build confident sales habits.
Certificate of Completion
Learners who complete the 30-day curriculum, practical projects, and final assessment receive a JobsAndSkills.in Certificate of Completion.
Portfolio & CV Guidance
Learn how to present sales campaigns, outreach samples, presentations, pipeline reports, business development plans, and measurable achievements in a professional portfolio and targeted CV.
Interview & Career Guidance
Prepare for sales executive, business development executive, inside sales, relationship management, account executive, and customer success opportunities through interview practice and a personalised career action plan.