{"id":1634,"date":"2026-09-25T13:13:01","date_gmt":"2026-09-25T07:43:01","guid":{"rendered":"https:\/\/jobsandskills.in\/seo\/"},"modified":"2026-09-25T13:13:01","modified_gmt":"2026-09-25T07:43:01","slug":"seo","status":"publish","type":"page","link":"https:\/\/jobsandskills.in\/hi\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"<section class=\"course-hero\">\n<h1>SEO<\/h1>\n<p>Build practical skills to improve website visibility, attract qualified organic traffic, and support measurable search growth.<\/p>\n<ul>\n<li>30 Days<\/li>\n<li>Practical Projects<\/li>\n<li>Weekly Assessments<\/li>\n<li>Final SEO Strategy Review<\/li>\n<li>Certificate of Completion<\/li>\n<li>Career Guidance<\/li>\n<\/ul>\n<\/section>\n<section class=\"course-overview\">\n<h2>30-Day SEO Program<\/h2>\n<p>Learn search engine fundamentals, keyword research, on-page optimisation, technical SEO, content strategy, local SEO, link building, analytics, reporting, and portfolio development through hands-on practice.<\/p>\n<h2>Course Outcomes<\/h2>\n<p>By the end of the program, you will be able to perform keyword research, map search intent, optimise pages, identify technical issues, plan SEO content, improve local visibility, evaluate link opportunities, interpret performance data, and present a complete SEO strategy.<\/p>\n<\/section>\n<section class=\"course-curriculum\">\n<h2>30-Day Course Curriculum<\/h2>\n<h3>WEEK 1 \u2014 SEO FOUNDATIONS &amp; KEYWORD RESEARCH<\/h3>\n<p>Understanding search engines, crawling, indexing, ranking, and organic visibility<br \/>Search intent, customer journeys, SERPs, and SEO goals<br \/>Keyword discovery, seed terms, long-tail keywords, and topic clusters<br \/>Keyword difficulty, relevance, opportunity, and prioritisation<br \/>Competitor research, content gaps, and search results analysis<br \/>Creating an SEO brief, measurement plan, and baseline report<br \/>Weekly keyword research exercise and assessment<\/p>\n<h3>WEEK 2 \u2014 ON-PAGE SEO &amp; CONTENT OPTIMISATION<\/h3>\n<p>Optimising titles, meta descriptions, headings, URLs, and internal links<br \/>Content structure, readability, topical depth, originality, and helpfulness<br \/>Using keywords naturally without over-optimisation<br \/>Image optimisation, alt text, media formats, and page experience basics<br \/>Building content briefs, editorial calendars, and topic clusters<br \/>Updating existing content and documenting optimisation changes<br \/>On-page optimisation project and weekly assessment<\/p>\n<h3>WEEK 3 \u2014 TECHNICAL, LOCAL &amp; OFF-PAGE SEO<\/h3>\n<p>Site architecture, crawlability, indexability, sitemaps, and robots directives<br \/>Mobile performance, page speed concepts, redirects, canonicalisation, and structured data basics<br \/>Local SEO profiles, location pages, reviews, citations, and local search intent<br \/>Backlink principles, digital PR, outreach, partnerships, and link quality<br \/>Identifying risks, avoiding manipulative tactics, and maintaining sustainable SEO practices<br \/>Technical and local SEO audit project with weekly assessment<\/p>\n<h3>WEEK 4 \u2014 ANALYTICS, REPORTING &amp; CAREER READINESS<\/h3>\n<p>Understanding impressions, clicks, rankings, traffic, conversions, and engagement<br \/>Building SEO dashboards, reports, insights, and prioritised action plans<br \/>Measuring content performance and communicating results to clients or teams<br \/>Creating an end-to-end SEO strategy for a real-world scenario<br \/>Freelance basics, proposals, SEO briefs, audits, pricing awareness, and client communication<br \/>Portfolio curation, CV positioning, profile writing, and interview preparation<br \/>Career-focused review and assessment<\/p>\n<h3>FINAL 2 DAYS \u2014 CAPSTONE, ASSESSMENT &amp; CAREER GUIDANCE<\/h3>\n<p>Day 29: Complete and present an end-to-end SEO audit and growth strategy<br \/>Day 30: Final practical assessment, portfolio review, certification, mock interview, and career action plan<\/p>\n<\/section>\n<section class=\"course-projects\">\n<h2>Practical Projects<\/h2>\n<p>Complete keyword research and intent mapping, a competitor and content-gap analysis, on-page optimisation of sample pages, a technical SEO audit, a local SEO plan, a content calendar, a reporting dashboard, and an end-to-end SEO capstone strategy supported by a professional case study.<\/p>\n<h2>Weekly Assessments<\/h2>\n<p>Complete search analysis tasks, keyword exercises, content optimisation challenges, technical audit checks, local SEO activities, reporting exercises, and practical reviews to measure progress.<\/p>\n<h2>Certificate of Completion<\/h2>\n<p>Learners who complete the 30-day curriculum, practical projects, and final assessment receive a JobsAndSkills.in Certificate of Completion.<\/p>\n<h2>Portfolio &amp; CV Guidance<\/h2>\n<p>Learn how to present keyword research, SEO audits, content briefs, optimisation examples, technical findings, reporting dashboards, and case studies for SEO executive, SEO analyst, content strategist, digital marketing, and search marketing roles.<\/p>\n<h2>Interview &amp; Career Guidance<\/h2>\n<p>Prepare for SEO interviews and freelance opportunities through audit walkthroughs, strategy presentations, mock interviews, client communication guidance, and a personalised career action plan.<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>SEO Build practical skills to improve website visibility, attract qualified organic traffic, and support measurable search growth. 30 Days Practical Projects Weekly Assessments Final SEO Strategy Review Certificate of Completion Career Guidance 30-Day SEO Program Learn search engine fundamentals, keyword research, on-page optimisation, technical SEO, content strategy, local SEO, link building, analytics, reporting, and portfolio [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1634","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jobsandskills.in\/hi\/wp-json\/wp\/v2\/pages\/1634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobsandskills.in\/hi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jobsandskills.in\/hi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jobsandskills.in\/hi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jobsandskills.in\/hi\/wp-json\/wp\/v2\/comments?post=1634"}],"version-history":[{"count":0,"href":"https:\/\/jobsandskills.in\/hi\/wp-json\/wp\/v2\/pages\/1634\/revisions"}],"wp:attachment":[{"href":"https:\/\/jobsandskills.in\/hi\/wp-json\/wp\/v2\/media?parent=1634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}