SEO
Build practical skills to improve website visibility, attract qualified organic traffic, and support measurable search growth.
- 30 Days
- Practical Projects
- Weekly Assessments
- Final SEO Strategy Review
- Certificate of Completion
- Career Guidance
30-Day SEO Program
Learn search engine fundamentals, keyword research, on-page optimisation, technical SEO, content strategy, local SEO, link building, analytics, reporting, and portfolio development through hands-on practice.
Course Outcomes
By the end of the program, you will be able to perform keyword research, map search intent, optimise pages, identify technical issues, plan SEO content, improve local visibility, evaluate link opportunities, interpret performance data, and present a complete SEO strategy.
30-Day Course Curriculum
WEEK 1 — SEO FOUNDATIONS & KEYWORD RESEARCH
Understanding search engines, crawling, indexing, ranking, and organic visibility
Search intent, customer journeys, SERPs, and SEO goals
Keyword discovery, seed terms, long-tail keywords, and topic clusters
Keyword difficulty, relevance, opportunity, and prioritisation
Competitor research, content gaps, and search results analysis
Creating an SEO brief, measurement plan, and baseline report
Weekly keyword research exercise and assessment
WEEK 2 — ON-PAGE SEO & CONTENT OPTIMISATION
Optimising titles, meta descriptions, headings, URLs, and internal links
Content structure, readability, topical depth, originality, and helpfulness
Using keywords naturally without over-optimisation
Image optimisation, alt text, media formats, and page experience basics
Building content briefs, editorial calendars, and topic clusters
Updating existing content and documenting optimisation changes
On-page optimisation project and weekly assessment
WEEK 3 — TECHNICAL, LOCAL & OFF-PAGE SEO
Site architecture, crawlability, indexability, sitemaps, and robots directives
Mobile performance, page speed concepts, redirects, canonicalisation, and structured data basics
Local SEO profiles, location pages, reviews, citations, and local search intent
Backlink principles, digital PR, outreach, partnerships, and link quality
Identifying risks, avoiding manipulative tactics, and maintaining sustainable SEO practices
Technical and local SEO audit project with weekly assessment
WEEK 4 — ANALYTICS, REPORTING & CAREER READINESS
Understanding impressions, clicks, rankings, traffic, conversions, and engagement
Building SEO dashboards, reports, insights, and prioritised action plans
Measuring content performance and communicating results to clients or teams
Creating an end-to-end SEO strategy for a real-world scenario
Freelance basics, proposals, SEO briefs, audits, pricing awareness, and client communication
Portfolio curation, CV positioning, profile writing, and interview preparation
Career-focused review and assessment
FINAL 2 DAYS — CAPSTONE, ASSESSMENT & CAREER GUIDANCE
Day 29: Complete and present an end-to-end SEO audit and growth strategy
Day 30: Final practical assessment, portfolio review, certification, mock interview, and career action plan
Practical Projects
Complete keyword research and intent mapping, a competitor and content-gap analysis, on-page optimisation of sample pages, a technical SEO audit, a local SEO plan, a content calendar, a reporting dashboard, and an end-to-end SEO capstone strategy supported by a professional case study.
Weekly Assessments
Complete search analysis tasks, keyword exercises, content optimisation challenges, technical audit checks, local SEO activities, reporting exercises, and practical reviews to measure progress.
Certificate of Completion
Learners who complete the 30-day curriculum, practical projects, and final assessment receive a JobsAndSkills.in Certificate of Completion.
Portfolio & CV Guidance
Learn how to present keyword research, SEO audits, content briefs, optimisation examples, technical findings, reporting dashboards, and case studies for SEO executive, SEO analyst, content strategist, digital marketing, and search marketing roles.
Interview & Career Guidance
Prepare for SEO interviews and freelance opportunities through audit walkthroughs, strategy presentations, mock interviews, client communication guidance, and a personalised career action plan.