E-Commerce Skills
Build practical skills to plan, launch, manage, market, and grow an online store for modern customers and businesses.
- 30 Days
- Practical Projects
- Weekly Assessments
- Final Store Strategy Review
- Certificate of Completion
- Career Guidance
30-Day E-Commerce Skills Program
Learn e-commerce fundamentals, product research, store planning, catalogue management, customer journeys, digital payments, fulfilment, marketplace operations, online marketing, analytics, and portfolio development through hands-on practice.
Course Outcomes
By the end of the program, you will be able to plan an online store, research products and customers, organise product listings, create persuasive product content, map purchasing journeys, understand payments and fulfilment, plan e-commerce campaigns, interpret store performance data, and present a complete store growth plan.
30-Day Course Curriculum
WEEK 1 — E-COMMERCE FOUNDATIONS & STORE PLANNING
Understanding e-commerce models, online retail, marketplaces, and customer expectations
Product selection, market research, competitors, pricing, and value propositions
Target audiences, buyer personas, customer journeys, and purchase intent
Store goals, product categories, navigation, and customer experience planning
Brand basics, trust signals, policies, accessibility, and mobile-first shopping
Creating a store brief, launch checklist, and measurement plan
Weekly store planning exercise and assessment
WEEK 2 — PRODUCT CATALOGUE & STORE OPERATIONS
Writing product titles, descriptions, specifications, benefits, and calls to action
Product photography briefs, image optimisation, variants, inventory, and pricing
Catalogue organisation, filters, search, collections, and merchandising
Shopping cart, checkout, payments, shipping, returns, and order workflows
Customer service, reviews, support responses, and retention basics
Marketplace listing fundamentals and stock coordination
Product catalogue project and weekly assessment
WEEK 3 — E-COMMERCE MARKETING & CUSTOMER ACQUISITION
Search, social media, email, content, and marketplace marketing fundamentals
Campaign planning, promotional calendars, offers, bundles, and seasonal sales
Product page optimisation, conversion principles, trust, urgency, and testing
Cart recovery, customer retention, loyalty, reviews, and repeat purchases
Paid advertising fundamentals, audiences, budgets, creative testing, and tracking concepts
Building campaign reports, identifying insights, and recommending improvements
Marketing campaign project and weekly assessment
WEEK 4 — ANALYTICS, GROWTH & CAREER READINESS
Understanding visits, product views, add-to-cart rate, conversion rate, revenue, and retention
Building dashboards, sales reports, customer insights, and prioritised action plans
Improving product range, merchandising, fulfilment, service, and customer experience
Creating a complete e-commerce growth strategy for a real-world scenario
Freelance basics, store support proposals, client communication, and handover
Portfolio curation, CV positioning, profile writing, and interview preparation
Career-focused review and assessment
FINAL 2 DAYS — CAPSTONE, ASSESSMENT & CAREER GUIDANCE
Day 29: Complete and present an end-to-end online store and growth strategy
Day 30: Final practical assessment, portfolio review, certification, mock interview, and career action plan
Practical Projects
Complete a product and competitor research exercise, store structure plan, product catalogue with optimised listings, customer journey map, fulfilment and customer service workflow, promotional calendar, e-commerce campaign, analytics dashboard, and an end-to-end store growth capstone supported by a professional case study.
Weekly Assessments
Complete store planning challenges, product listing exercises, catalogue reviews, customer journey tasks, operational workflow activities, campaign planning, analytics exercises, and practical reviews to measure progress.
Certificate of Completion
Learners who complete the 30-day curriculum, practical projects, and final assessment receive a JobsAndSkills.in Certificate of Completion.
Portfolio & CV Guidance
Learn how to present store plans, product listings, catalogue structures, customer journeys, marketing campaigns, performance reports, and case studies for e-commerce executive, marketplace executive, online store manager, product listing specialist, digital marketing, and customer experience roles.
Interview & Career Guidance
Prepare for e-commerce interviews and freelance opportunities through store walkthroughs, campaign presentations, mock interviews, client communication guidance, and a personalised career action plan.